イーロン・マスクの反ユダヤ主義的な投稿をきっかけに、アップル・ディズニー・ワーナーなど100社以上がXへの広告出稿を停止した。2023年11月29日、ニューヨーク・タイムズ主催「DealBook Summit」に登壇したマスクは、広告出稿を停止した広告主について問われると「もし誰かが広告を盾に私を脅そうとしたら? くたばれ(Go fuck yourself)」と発言し、繰り返した。会場には広告出稿を停止したディズニーのCEOボブ・アイガーも同席していた。
2024年8月6日、X社は広告業界団体GARM(Global Alliance for Responsible Media)と加盟企業4社(CVS・ユニリーバ・マース・オーステッド)を反トラスト法違反で提訴し、広告主らが結託してXへの広告出稿を差し控えたと主張した。提訴を受け、GARMを運営する世界広告主連盟(WFA)は同年8月にGARMの活動を一時停止した。訴訟は2025年2月にレゴ・ネスレ・シェル・ピンタレストなど被告企業を追加し拡大したが、2026年3月27日、米連邦地裁判事ジェーン・ボイル氏は「管轄権の欠如」と「反トラスト法違反請求の不成立」を理由に訴訟を却下した。その後2026年7月、XとWFAは控訴審で和解し、WFAはGARMまたは類似の枠組みを再開しないことに合意した。
出典
Elon Musk hits back at advertisers such as Disney who have stopped advertising, saying, ``Fuck it!''
Elon Musk, who took the stage at the event 'DealBook Summit' held on November 29, 2023, said 'Go fuck yourself' to advertisers who stopped advertising on X (formerly Twitter). It was reported that it happened. Bob Iger, CEO of Disney, one of the companies that has suspended advertising on X, was also present at the event, and Mr. Mask spoke to Mr. Iger from the stage. Elon Musk says advertisers trying to 'blackmail' him: 'Go f--- yourself' https://www.cnbc.com/2023/11/29/elon-musk-to-advertisers-who-are-trying-to-blackmail-him-go-f----yourself.html Elon Musk tells advertisers: 'Go fuck yourself' - The Verge https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x Musk, who attended DealBook Summit 2023, an interview event held by DealBook, the financial news service of The New York Times, talked about major companies suspending advertising on X, saying, ``Fuck you. ” he said. You can see the situation at that time by playing the movie below. Elon Musk to advertisers who are trying to 'blackmail' him: 'Go f--- yourself' - YouTube When interviewer Andrew Ross Sorkin mentioned the ads on X, Musk said, 'What if someone tries to blackmail me with an ad? What if they try to blackmail me with money? Fuck you.' Mr. Sorkin was at a loss for words after speaking, but the audience laughed when Mr. Musk repeated, ``T-ta-ba-re. You understand, right?'' Mr. Musk also waved his hand at Bob Iger, who had appeared on stage before this interview and said, ``Disney does not want to partner with Mr. Musk,'' and said, ``Hey, Bob!'' . Musk added, ``This ad boycott will put the company out of business, and the whole world will know that those advertisers killed the company, and we will document it in detail.'' '', he hinted that if the advertisers did not return, X would terminate its service, and that users who were angry about this would boycott the advertisers. The move to refrain from advertising on X was sparked by Musk's escalation of anti-Semitic comments on X. Starting with Apple, Disney, and other companies announcing they would suspend advertising due to concerns about Musk's discriminatory remarks, more than 100 companies have so far suspended or completely stopped advertising, resulting in a loss of revenue. The loss is estimated to be more than $75 million (about 11 billion yen). Apple, Disney, Warner, Paramount and others stop advertising on X (Twitter) in response to Elon Musk's anti-Semitic comments - GIGAZINE by Daniel Oberhaus Companies outside the technology and entertainment industries have also begun to withdraw from X, such as The Washington Post, which announced it would temporarily suspend advertising after Musk said the conspiracy theory ' Pizzagate ' was true. did. While Musk has appeared to be open-minded, he has also said he regrets the series of posts, saying: ``That tweet was one of the stupidest things I've ever done on this platform, if not the worst.'' , I apologize for the original post.' Musk visited Israel on November 27 and offered support to Prime Minister Benjamin Netanyahu, who said he wanted to 'deradicalize' and 'rebuild' the Gaza Strip. When asked about this by an interviewer, Musk said, ``The visit to Israel was planned before the post and was not part of an ``apology trip.'' In the interview, he also mentioned that he had talked to many people about the controversy over Sam Altman's dismissal as CEO of OpenAI, which he helped found, but he did not know the cause, and that he was concerned about the danger of AI harming humanity. It is said that he commented, ``I can't sleep at night'' because of it.
米起業家イーロン・マスク氏が保有するX(旧ツイッター)は6日、Xへ広告を「ボイコット」するよう共謀したとして大手広告主らを反トラスト法違反で提訴した。
Xが非営利団体GARMに対して法的措置を取った数日後、同団体はその活動の一時休止を発表した。
WFA, X Settle GARM Suit -- Pledge Not To Restart It - 07/29/2026